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Building Your Acting Biz

acting business marketing Feb 25, 2021

As Artists and creatives when we hear the word 'business' it often scares us. We feel like we don't have the capacity to handle our business or don't have an 'analytical brain'. The important thing to remember is that the skills you need to manage your acting career as you would a business can be learned. 

The best thing you can do for your career is to practice these skills and get good at 'the business of acting'. It will serve you in the long run.

You could have the best acting technique and education, but if you don't know how to market that no one will know those wonderful things about you!

If you want to do more to build your business as an actor, here are 3 main points that will help set you on the right path for this. 

1. Get your agent on board

If you don't have an agent already, get on board with an agent!

If you do have an agent, make sure you are both on the same page about your goals. Let them know where you want to go with your career and what kind of partnership you want to have with them. 

2. Learn to Market yourself!

Learn to master your marketing! The product is YOU! 

Focus more on building a relationship with your audience and put yourself out there in a strategic way.

Social media is a great platform to make connections with other actors, casting directors, and industry professionals!

3. The 3 departments of your business

The 3 departments of your business as an actor are:

- The Actor

- The Human

- The Business

It's important that when you build these 3 departments of your business that they are nurtured individually and kept separate. 

 The Actor aspect of your business is the one who brings the skill, the interpretation of the script, and the technique. 

The human is really who you are at the core. It's a combination of your values, your hobbies, your beliefs, your relationships, etc.

The business side is the outside analytical eye who looks at you (the product) and makes decisions based on what the product is best suited for. 

These 3 departments don't have to be scary if you take the time to allow each of them to be developed on their own. Allow yourself to put in only a certain amount of time for each department. As you do this, you will get better at becoming more observant when you need to be in the business seat, being focused when in the actor seat, and more at ease when in your human seat. They are all important in their own way.

If you want to dive into building your business skills for your acting career, check out the Actor's Biz Bundle! This bundle is ONLY $222 US! It includes 4 online courses that you can take on your own time and goes IN DEPTH of the topics we covered in this blog and more!

The bundle is only here until March 1st so if you want to take advantage of this deal you only have a few days left to do so! Grab your bundle HERE!

As always, You Are Enough.




Tony Babcock started IYA Studio for Actors over ten years ago with a mission: to bridge the gap between improv, acting, and life in order to help actors reach their full potential and enjoy the journey.

Tony is an award-winning, unionized actor, director & acting coach with over 20 years of industry experience. He has helped thousands of actors to be more successful in their careers. He is also a  certified life coach, NLP practitioner,  motivational speaker and author. 

Add him on FB here.


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